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Privacy policy

Data protection information for visitors to the website

We, Rohde AG, Industriestraße 9, 37176 Nörten-Hardenberg/Germany, Tel.: +49 (0) 5503 9860-0, E-Mail: set out below which of your data we process on this website. Should you have any questions relating to data protection, our data protection officer would be happy to respond at

Purpose, legal basis, categories of recipients, storage period for the data processing

Purpose: Presentation of the company and provision of services and/or sale of products, as well as communication through the Internet.
The purpose of data processing on this website is to provide information about the products and services of our company, combined with the opportunity for users to be able to make contact with the appropriate contact person in house.
We process personal data in accordance with the following legal bases:

  • Art. 6 (1)(a) GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 (1)(b) GDPR for the processing of personal data necessary for the performance of a contract with the data subject, as well as for taking appropriate steps prior to entering into a contract.
  • Art. 6 (1)(c) GDPR for the processing necessary for compliance with a legal obligation to which we are subject in accordance with applicable EU law or in accordance with the applicable law of a country in which the GDPR is applicable in whole or in part.
  • Art. 6 (1)(f) GDPR for the processing of personal data necessary to protect the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Legitimate interests are, in particular, our commercial interest to be able to provide our website, the security of information, the enforcement of our own legal claims and the compliance with further legislation.

To this end, in the context of service provision, we use service providers that have been separately bound to maintain confidentiality and to protect data. Data shall only be disclosed to a third party in the existence of overriding statutory provisions. No data is transmitted to third countries.
When you visit the website, a connection is established with your browser. The information collected, which is listed below, is stored in temporary system files and recorded automatically: IP address of your device, data and time of access, name and URL of files accessed, website from which access is initiated or from which you are directed to our site (referrer URL), browser used and, where applicable, the operating system of your device, as well as the name of your provider.
The data specified is processed by us for the purpose of seamlessly establishing a connection and for system security. The connection data created is automatically deleted is and is not retained for more than seven days. If the website is used improperly, log files, which need to be retained for evidence purposes, are saved until the incident is clarified.


Use of cookies
This website uses so-called “cookies”, or text files, which are stored on your computer and which enable your use of the website to be analysed.
The information produced by the cookie about the way you use this website is used to analyse visitor behaviour on the website and to improve our information offering. The legal basis for data processing is Art. 6 (1)(f) GDPR (legitimate interests). The optimisation of the web presence constitutes such a legiti-mate interest. The information gained is only used for internal statistical analysis and is not passed on to third parties.
The cookies are removed after 2 years. You can prevent cookies from being saved by changing the ap-propriate setting in your browser software; however, we would like to point out that in this case you would not be able to use all the features of this website to their full extent.
Data is collected anonymously; the data collected cannot be related to you.


Google Analytics
This website uses Google Analytics, a web analysis service from Google Ireland Ltd., Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland ("Google"). Google Analytics uses so-called “cookies”, text files, which are stored on your computer and which enable your use of the website to be analysed. The legal basis for this processing in your consent pursuant to Art. 6 (1)(a)GDPR. The information generated by the cookie about your use of this website is usually trans-ferred to a Google server in the US where it is stored.
However, if IP anonymisation is enabled on this website, your IP address is truncated by Google beforehand within member states of the European Union or in contracting parties to the Agreement on the European Economic Area. The full IP address is only transferred in exceptional circumstances to a Google service in the US where it is truncated. On behalf of the operator of this website, Google shall use this information to evaluate your use of the website, to generate reports on website activities and to provide the website operator with other services associated with the use of the website and of the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not amalgamated with other data held by Google.
You can prevent cookies from being saved by changing the appropriate setting in your browser software; however, we would like to point out that in this case you would not be able to use all the features of this website to their full extent. You can also prevent the data generated by the cookie (including your IP address) and related to your use of the website from being collected by Google, and the pro-cessing of this data by Google, by downloading and installing the available browser plugin under the following link


Integration of Google Maps
We use Google Maps for the embedding of maps. Here an interface (API) connects to servers of Google Ireland Ltd. At least the IP address, URL (Internet address) of our website as well as date / time of use are transmitted to Google. Legal basis for the transfer is our contract with Google Ireland Ltd. ( according to Art. 6 para. 1 lit. b) GDPR in connection with a joint responsibility agreement according to Art. 26 GDPR, which you can see here:
In that regard, visitors using Google Maps are in a direct relationship with Google. Further information can be found in the detailed privacy policy of Google


Integration of YouTube
We use YouTube to embed videos  (legal basis in accordance with Art. 6 (1)(f) GDPR with the operation of our website and the consideration of the interests of the parties concerned by disabling the tracking function in the YouTube code). Google Ireland Ltd., has committed to ensuring appropriate data protection in accordance with the American-European and the American-Swiss privacy shield. More information can be found in Google’s comprehensive privacy statement, Opt-out:


We use Matomo software to analyse and statistically evaluate the use of our website. The legal basis is Art 6 (1) lit f. GDPR with respect to the needs-based design and optimisation of the website. These interests are legitimate in the context of Art. 6 (1) lit f. GDPR.

We use Matomo without cookies. The information about the website usage is summarized in pseudonymous usage profiles. This enables us to analyse the use of the website and to ensure that our website is designed based on user needs. The information will not be passed on to third parties. At no stage is the IP address connected to other data relating to the user. The IP addresses are anonymised so that attribution is not possible (IP masking).


LinkedIn Insights Tag
We use LinkedIn Insights Tag on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. The purpose of its use is to analyse the success of our advertising on LinkedIn. The LinkedIn Insight Tag collects data on visitors to the website: URL, referrer URL, IP address, device and browser properties (user agent) and timestamp. IP addresses are shortened or (if used to reach members across devices) hashed. Members' direct identifiers are removed within seven days to pseudonymise the data. This remaining pseudonymised data is then deleted within 180 days.  For us, the processing cannot be assigned to your person (IP masking). During use, a transmission of data to the LinkedIn Corporation in the USA is not excluded. A data transfer to the USA only takes place if the requirements of Art. 44 ff. DSGVO are fulfilled.

The legal basis for the use is your consent according to Art. 6 para. 1 lit. a DSGVO. You can change your consent at any time with effect for the future via the settings of our consent tool or object to the processing via this link:

Furthermore, if you have a LinkedIn profile, you can set the data collection centrally for all websites with LinkedIn technology for your profile in the Linkedin settings:

Information on data protection at LinkedIn can be found here:


Facebook pixel
We use the "Facebook Pixel" on our website, a service provided by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The legal basis for the use is your consent on the basis of Art. 6 (1) a DSGVO. You can object to the use of the pixel at any time with effect for the future. To do so, click on your cookie selection: Marketing > Facebook


The Facebook pixel enables us to display relevant advertisements on Facebook following your visit to our website, provided you are a Facebook user; for example, if you are interested in certain products of our range. The path back, for example, when you click on one of our ads on Facebook and arrive on our website, can also be measured with the Facebook pixel. Overall, we would like to control the advertising effect on Facebook and thus optimise the advertising medium. A link with your account with us or a link with other services does not take place. You can find further data protection information at As a Facebook user, you can also control within Facebook which advertisements are displayed to you. When using the pixel, it cannot be ruled out that data will be transferred to the USA. Data will only be transferred to the USA if the requirements of Art. 44 ff. DSGVO are fulfilled.


Microsoft Advertising
We would like to determine which of our advertisements on the Microsoft search engine Advertising have led to actions by users on our site, e.g. to orders. This serves to optimise our online offer. Due to the use of cookies, the legal basis is your consent according to Art. 6 para. 1 lit. a DSGVO. For this purpose, we use "Bing Ads", a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. If you click on an ad in Bing, a cookie is stored on your device. If you then arrive at a defined page on our website, we can use this to determine the relationship between advertising and the intended effect ("conversion measurement"). We can only measure the total number of conversions achieved. No personal data is transmitted to Microsoft in this context. You can object to the tracking of Bing Ads by deactivating the setting of cookies in your browser. Alternatively, use the opt-out service from Microsoft: You can find Microsoft's privacy policy here:


The purpose of sending the newsletter is to provide information about new products and services of our Company. We send newsletters to existing customers on the basis of our legitimate interests according to Art. 6 (1) lit. f GDPR in conjunction with Recitals 47 Sentence 7 GDPR or on the basis of consent according to Art. 6 (1) lit. a GDPR. The data will not be passed on to third parties. In the case of a newsletter registration, the so-called double opt-in procedure is used and the request for the newsletter must be actively confirmed by you again by clicking on the link of the e-mail sent to you. You can unsubscribe at any time by clicking on the "unsubscribe" link. You are also welcome to send us an unsubscribe request via e-mail to


Your right to information, rectification, deletion, object and data portability

You may avail yourself of your right to information, rectification and deletion of data at any time. Simply contact us using one of the methods described above. Should you require data to be deleted, which we are still legally obligated to retain, access to your data will be restricted (blocked). The same applies to an appeal. You may avail yourself of your right to data portability if the recipient and ourselves have the technical means.

Right of appeal

You have the option at any time to lodge an appeal with a data protection supervisory authority.

Data security / encryption

This website uses “Hypertext Transfer Protocol Secure” (https). The connection between your browser and our server is encrypted.

Currency of and changes to this privacy statement

We reserve the right to change the content of this privacy statement at any time. This is usually done if the services used are subject to further development or adaptation. You can view the current privacy statement on our website. Date of this statement: 13.05.2018



All contents on this website are protected by copyright. The rights are entitled exclusively to Rohde AG. Every development or copying from words, parts of text, graphics, pictures, animations or videos without permission of Rohde AG is not allowed. The data can not be copied, changed or given to a third person for commercial intention. Some pages include also pictures that belong to the copyright of other persons.



The Rohde AG websites include partly links to other websites. We advise explicitly that Rohde AG is not responsible for the copyright strategy or contents of this other websites.Mistakes or technical changes on the website are reserved to Rohde AG.


Brands and trade marks

As far as not declared different, all trade marks on the Rohde websites are saved by the trademark right. This is essential particularly for brands, logos and emblems.



The Rohde homepage was composed with biggest care. Anyway there cannot be furnished a guarantee for correctness and accuracy of the contained information. Any responsibility for damages, that are generated directly or indirectly by using this website, are excluded, insofar as they are not based on attachment or rude default of Rohde AG.



The intellectual property like patents, brands and copyrights on the Rohde AG homepage are protected. With this websites are no concessions given for using the mental property of Rohde AG, from Rohde AG authorized trade partner or third persons.


Technical conditions

Adobe® Reader
Some Rohde AG web pages include PDF-documents. To watch this documents you need the Adobe® Reader. You can download it here:


Responsible to the Rohde AG website

Rohde AG

Plant Nörten-Hardenberg:
Industriestraße 9
D-37176 Nörten-Hardenberg
Telephone: +49 (0) 5503 9860-0
Telefax: +49 (0) 5503 9860-11

Plant Göttingen:
Maschmühlenweg 155
D-37081 Göttingen
Telephone: +49 (0) 551 34431
Telefax: +49 (0) 551 374947

Chairman of the supervisory board:
Prof. Hans Georg Näder

Chairman of the board:
Dipl.-Ing. Günter Rohde

Seat and district court:
Göttingen HRB-Nr. 3415

DE 814536959

Contact us

Rohde AG

Industriestrasse 9
D - 37176 Nörten-Hardenberg

Tel.: +49 (0) 5503 9860-0
Fax: +49 (0) 5503 9860-11